Awoulaba: Celebrating African Beauty and Culture

Awoulaba: Celebrating African Beauty and Culture

This time, we're celebrating a country from West Africa. A country that is known for Cocoa beans, its football team, and of course was known for hosting one of the largest elephant populations in Africa. It's Ivory Coast (Cote d'Ivoire).

As SAS Corner is inspired by African cultures, we are always looking for ways to celebrate the beauty and diversity of this rich and vibrant continent. One of the cultural phenomena that has captured our attention is the Awoulaba, a term from the Baoule tribe in Ivory Coast that means "Queen of Beauty."

In the 1980s, the popularity of the Awoulaba coincided with the first edition of the "Miss Awoulaba" beauty contest. Women with generous curves were celebrated for their beauty and confidence, challenging narrow beauty standards that had long excluded them. Today, the term Awoulaba is used to describe women of all sizes who exude confidence and radiance.

At SAS Corner, we are inspired by the Awoulaba's celebration of African beauty and culture. We believe that fashion should be inclusive and celebrate diverse body types and sizes. Our designs aim to capture the flowing, colorful elements of the traditional Awoulaba dance, using traditional African prints and motifs that represent the vibrancy and energy of African cultures.


In the Awoulaba pattern, we use geometric shapes to represent the intricate movements and patterns of the Awoulaba dance, and to represent a variety of concepts such as balance, harmony, and rhythm. Shapes can be seen as flowers as they are a symbol of beauty and vitality in many African cultures, and flowers can be seen in many clothing designs around Africa which always brings joy and energy.

You can also see how the shades of the colors yellow, purple and pink are used in our Awoulaba pattern to create a sense of cultural relevance and authenticity, while also celebrating the beauty and diversity of African cultures. Yellow can represent joy and happiness, while purple can represent royalty and nobility. Pink can also represent femininity and beauty.

We hope that this pattern will inspire women to embrace their own unique beauty and radiance, just like the women who embody the spirit of the Awoulaba


Back to blog